actionaid

A business workshop with actionaid, to create a new marketing channel that is based upon a multi level marketing channel. My contributions in the project were: - Doing a preliminary research including primary and secondary research methods, of the client and the MLM model of marketing. - Chart existing Customer Journeys, Systems Maps and Value Proposition - Develop possible solution scenarios - Generate a future value proposition - Develop a service concept - Create service prototype, market testing and re-iterations to concept - Created the final pitch presentation As a team member, I: - Enabled and led the group dynamics of the project from the start to the end of the project (considering there was no appointed leader in the project) - Maintained the group dynamics through difficult moments of clashes between the group members. Especially during the brainstorming sessions. - Enabled a smooth conclusion in the team after the end of the project with a feedback exercise that I created.