Design Thinking & Project

As a part of the academic module, this exercise was to put into practice the Design Tools for Design Thinking Approach. The project started by taking up a challenge. Design Brief: Understand Stereotypes | Identify and define a problem area | Find a vision scope | Develop scenarios for possible solutions | Generate Concepts from the scenario. Challenge Question: How to use Tech/ BigData/ Artificial Intelligence/ IoT to improve the social approval of women in metropolitans? Target Audience: Elderly Women | Age 70+ My contributions in the project were to: - Define and understand the problem statement - Brainstorm for visions and scenarios using design tools (6 Thinking Hats, Ideo Method Cards) - Develop the solution as a service (service map) - Develop the customer journey for the solution. - Design, conduct and participate in a roleplay to showcase the solution.